Global Marketing Management

by Masaaki (Mike) Kotabe and Profesor Kristiaan Helsen

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  • ISBN10 0470574097
  • ISBN13 9780470574096
  • Publish Date 10 November 2010 (first published 3 June 2010)
  • Publish Status Out of Print
  • Out of Print 27 September 2021
  • Publish Country US
  • Imprint Wiley
  • Edition 5th ed.
  • Format eBook
  • Language English