Designed to give students and public relations professionals the knowledge and skills they need to become successful crisis managers, this practical book includes a wide range of cases that explore crisis communication and management in action. In the first two chapters, the author introduces key theories and principles in crisis communication, which students apply by analyzing 17 cases drawn from recent headlines. Cases are explored from pre-crisis, mid-crisis, and post-crisis communication perspectives, and include a range of predominant crisis scenarios from product recalls to lawsuits to environmental disasters
- ISBN10 1483321606
- ISBN13 9781483321608
- Publish Date 11 June 2013
- Publish Status Active
- Publish Country US
- Imprint SAGE Publications Inc
- Format eBook (EPUB)
- Pages 256
- Language English