Intended for web designers, this text delivers information on how to employ information architecture to create intelligent sites that produce hard sales. In today's drastically reduced web market, measurable business returns are essential to clients and this book should equip the designer with the tools to deliver the goods. It is low on theory, high on practice, containing practical examples, how-to's, do's and don'ts and ready-to-use templates that illustrate concepts, tools and deliverables that can be used immediately in real life by anyone responsible for designing web sites. There are also case studies from industry leaders like IBM and Microsoft and clear explanations of cutting-edge research from the academic world. An accompanying web site features all the model templates explained in the title and a free sample chapter and free access to sample templates.
- ISBN10 2880467314
- ISBN13 9782880467319
- Publish Date 29 August 2003
- Publish Status Out of Print
- Out of Print 7 May 2008
- Publish Country CH
- Imprint Rotovision
- Format Hardcover
- Pages 160
- Language English