A textbook that provides a management focus and comprehensive management framework to the field of marketing channels so as to position marketing channels as a crucial part of marketing management. This revised and updated edition (fourth was 1991) adds all new opening chapter vignettes, and each ch
- ISBN10 0030589967
- ISBN13 9780030589966
- Publish Date January 1983
- Publish Status Out of Print
- Out of Print 14 July 1994
- Publish Country GB
- Imprint Dryden Press
- Edition 2nd Revised edition
- Format Hardcover
- Pages 496
- Language English