Kriterien fur die Eignung eines Markennamens als Dachmarke: Am Beispiel "Nivea"

by Volker Ahmad Qasir

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  • ISBN10 3640780779
  • ISBN13 9783640780778
  • Publish Date 19 December 2010
  • Publish Status Active
  • Publish Country DE
  • Imprint Grin Verlag
  • Format Paperback (US Trade)
  • Pages 28
  • Language German