Boasting a strong managerial orientation, this text explores service operations. It differentiates service operations issues from those associated with manufacturing while showing how common aspects of various services allow them to benefit from similar types of analysis. Centring its discussion on the "service encounter" and its supporting elements, the text describes how the encounter can be supported and efficiency maximized with both quantitative and qualititative tools.
- ISBN10 0131804499
- ISBN13 9780131804494
- Publish Date 19 January 1995 (first published 1 January 1995)
- Publish Status Out of Print
- Out of Print 17 October 2003
- Publish Country GB
- Publisher Pearson Education Limited
- Imprint Prentice-Hall
- Format Paperback
- Pages 576
- Language English