Business is the largest undergraduate major in the United States and still growing. This reality, along with the immense power of the business sector and its significance for national and global well-being, makes quality education critical not only for the students themselves but also for the public good. The Carnegie Foundation for the Advancement of Teaching's national study of undergraduate business education found that most undergraduate programs are too narrow, failing to challenge students to question assumptions, think creatively, or understand the place of business in larger institutional contexts. Rethinking Undergraduate Business Education examines these limitations and describes the efforts of a diverse set of institutions to address them by integrating the best elements of liberal arts learning with business curriculum to help students develop wise, ethically grounded professional judgment.
- ISBN10 6613098744
- ISBN13 9786613098740
- Publish Date 15 June 2011 (first published 1 January 2011)
- Publish Status Active
- Out of Print 28 August 2012
- Publish Country US
- Imprint Jossey-Bass
- Format eBook
- Pages 210
- Language English