This text shows how fundamental business concepts apply to the world of e-commerce. It covers personal applications such as online banking, retail purchasing, and consumer education as well as business applications such as Internet marketing, advertising, and security.
- ISBN10 0619059427
- ISBN13 9780619059422
- Publish Date 6 December 2002
- Publish Status Out of Print
- Out of Print 17 December 2012
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint Course Technology Inc
- Edition 2nd Revised edition
- Format Paperback
- Pages 360
- Language English