Contemporary Perspectives on Strategic Market Planning

by Roger a Kerin, etc., Vijay Mahajan, and P. Rajan Varadarajan

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  • ISBN10 0205125131
  • ISBN13 9780205125135
  • Publish Date January 1990 (first published 1 December 1989)
  • Publish Status Out of Print
  • Out of Print 1 October 2009
  • Publish Country US
  • Imprint Allyn & Bacon
  • Format Paperback
  • Pages 300
  • Language English