A family business prospers through a series of brutal consolidations and rational growth. Then senseless internal conflicts lead to a long line of demented CEOs, monumental expansion, and foolish diversification—at a high cost in shattered lives. In the end, a series of reverse takeovers leaves the once-proud but now overextended and corrupt parent company at the mercy of less-civilized operations that previously cringed at the grandeur of the corporate brand.
Enron? WorldCom? Try Rome, whose rise and fall carry a moral that lingers to this day for the managers, employees, and students of any global enterprise. Stanley Bing—whose satirical business books are as savagely funny as they are insightful—mingles business parable and cautionary tale into an ingenious, often hilarious new telling of the story of the Roman Empire.
- ISBN10 0393329453
- ISBN13 9780393329452
- Publish Date 16 March 2007 (first published 17 March 2006)
- Publish Status Active
- Out of Print 15 January 2017
- Publish Country US
- Imprint WW Norton & Co
- Format Paperback
- Pages 214
- Language English