The Complete Idiot's GuideA (R) to Direct Marketing provides succinct, authoritative coverage on all aspects of direct marketing, including: the fundamentals-planning, copy, design, lists, offers, and production; the guidelines-using specific formats and media; specific tips-on the most common applications of direct marketing, including subscriptions, lead generating, and mail order; and how to measure results--how to conduct statistically valid tests, interpret results, roll out successful programs, and improve response.
- ISBN10 0028642104
- ISBN13 9780028642109
- Publish Date 7 September 2001
- Publish Status Transferred
- Out of Print 30 March 2009
- Publish Country GB
- Publisher Dorling Kindersley Ltd
- Imprint Alpha
- Format Paperback
- Pages 384
- Language English