An essential text for HND and first year Hospitality Management degree students which examines the relevance and applications of general management theory and principles to hospitality organisations. Using contemporary material and case studies the book indicates ways in which performance may be improved through better use of human resources. Rigorous academic theory is related to hospitality practice, based on the author's great knowledge of the hospitality industry. The text takes a vocational basis and the illustration of the theory with real-life examples of hospitality management in action provides a solid and stimulating introduction to the subject. Laurie Mullins' trademark jargon-free style is combined with and an attractive layout this to deliver a truly student-friendly textbook. Supplements: OHP masters, based on diagrams in the book provide a complete teaching package Readership: An essential text for HND and first year Hospitality Management degree students.
- ISBN10 0582432251
- ISBN13 9780582432253
- Publish Date 19 April 2001 (first published May 1992)
- Publish Status Out of Print
- Out of Print 4 December 2014
- Publish Country GB
- Imprint Longman Publishing Group
- Edition 4th edition
- Format Paperback
- Pages 520
- Language English