This book focuses on the actions and reactions of companies as they interact with one another and strive for advantage. Using actual data and case studies from the highly competitive airline, high technology, insurance and banking industries, the authors develop an original communication-information model which provides an effective method to explain, measure and even predict the ways in which firms compete in the marketplace. The theoretical contributions presented are backed up by a wealth of data, case studies, examples and illustrations.
- ISBN10 0803943709
- ISBN13 9780803943704
- Publish Date 14 September 1992
- Publish Status Out of Print
- Out of Print 22 February 2010
- Publish Country US
- Imprint SAGE Publications Inc
- Format Hardcover
- Pages 232
- Language English