In recent years there has been a growing tendency to regard service research as an independent academic discipline. However, the establishment of thereof is closely intertwined with methodological issues. But, What methodological foundations is the discipline built on? The book, which focuses on the field of service innovation, was launched precisely in order to study the discipline's methodological foundations and the need to develop and modify specific service research methods in the context of specific examples.
- ISBN13 9783839603604
- Publish Date 27 March 2012
- Publish Status Inactive
- Out of Print 13 January 2016
- Publish Country DE
- Publisher Fraunhofer IRB Verlag
- Imprint Fraunhofer Verlag
- Format Paperback
- Pages 97
- Language English