Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can?t wait to tell their friends? How can an idea be communicated so that it catches fire in people?s imaginations?
Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process?POP! (Purposeful, Original, Pithy)?to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumers? imaginations.
- ISBN10 0399532765
- ISBN13 9780399532764
- Publish Date 2 October 2006 (first published 1 September 2006)
- Publish Status Transferred
- Out of Print 16 June 2021
- Publish Country US
- Publisher Penguin Putnam Inc
- Imprint Perigee Books,U.S.
- Format Hardcover
- Pages 224
- Language English