Marketing: An International Perspective

by Philip R Cateora and Susan M. Keaveney

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  • ISBN10 0256056269
  • ISBN13 9780256056266
  • Publish Date 1 January 1987
  • Publish Status Out of Print
  • Out of Print 5 March 2014
  • Publish Country US
  • Publisher McGraw-Hill Education - Europe
  • Imprint McGraw-Hill Inc.,US
  • Format Paperback
  • Pages 172
  • Language English