The Story of Green & Black's: How two entrepreneurs turned an ethical idea into a business success

by Craig Sams and Josephine Fairley

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Book cover for The Story of Green & Black's

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Green & Black's is one of the best-known brands in the food world, fĂȘted both for its quality and for its ethical credentials. Launched on a shoestring in 1991 by wholefood pioneer Craig Sams and his journalist wife Josephine Fairley, it is now an internationally renowned, award-winning brand and multi-million pound business. In this book the couple tell their story, relating early ups and downs, chronicling their work with cacao farmers in Belize and talking candidly about the challenges of running
a successful ethical company in a cut-throat world. Both inspiring and entertaining, The Story of Green & Black's shows what is possible when you tear up the rule book and follow your instincts. (And your tastebuds ...)
  • ISBN10 1905211465
  • ISBN13 9781905211463
  • Publish Date 4 June 2009 (first published 5 June 2008)
  • Publish Status Out of Print
  • Out of Print 10 August 2021
  • Publish Country GB
  • Publisher Cornerstone
  • Imprint Random House Books
  • Format Paperback (B-Format (198x129 mm))
  • Pages 272
  • Language English