This work aims to apply radical behaviourist accounts of human behaviour to the activities of purchase and consumption, otherwise known as consumer behaviour. By building upon an established research tradition, the author integrates theory from both psychology and marketing disciplines.
- ISBN10 041520061X
- ISBN13 9780415200615
- Publish Date 1 June 2006
- Publish Status Cancelled
- Out of Print 9 September 2004
- Publish Country GB
- Publisher Taylor & Francis Ltd
- Imprint Routledge
- Edition Re-issue
- Format Hardcover
- Pages 424
- Language English