Nachhaltige Integration von Marketing und Innovieren: Eine Theorie entwickelnde Longitudinalstudie zum Management des Wandels

by Christian Schaller

Frank Piller (Foreword)

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  • ISBN10 3835005189
  • ISBN13 9783835005181
  • Publish Date 13 February 2007 (first published 1 January 2007)
  • Publish Status Active
  • Publish Country DE
  • Imprint Deutscher Universitatsverlag
  • Edition 2007 ed.
  • Format Paperback (US Trade)
  • Pages 471
  • Language German