This textbook presents an introduction to marketing. It explains all the fundamental concepts and theories of marketing and demonstrates their application through a wealth of examples, case studies and vignettes.
- ISBN10 0273710001
- ISBN13 9780273710004
- Publish Date 15 June 2006
- Publish Status Active, Not Sold Separately
- Publish Country GB
- Imprint FT Publishing International
- Edition 4th edition
- Pages 4
- Language English
- URL https://mlm.pearson.com/global/students/get-registered/index.html