Pay Attention!: How to Listen, Respond, and Profit from Customer Feedback

by Ann Thomas and Jill Applegate

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Book cover for Pay Attention!

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Make customer feedback work for your business.

Customers are speaking loud and clear through a miriad of mediums. Evidence shows that customers will no longer stand for the hurried and complacent service that has become the norm. They are looking for a positive, memorable experience. Organizations that provide that level of service will earn their loyalty. Customers base their decisions on nothing more than a positive or negative review of your product and/or service.

Pay Attention! paves the way. Your company wins when you:

  • Understand Customer Expectations
  • Embrace and implement The RATER Factors
  • Define who you are and what you offer
  • Become E.T.D.B.W. (Easy To Do Business With)
  • Connect with your audience in all mediums
  • React appropriately and respond immediately to customer feedback
  • Recover sincerely when things go wrong

All you need is to Pay Attention!

  • ISBN10 0470563559
  • ISBN13 9780470563557
  • Publish Date 25 June 2010 (first published 15 April 2010)
  • Publish Status Active
  • Publish Country US
  • Imprint John Wiley & Sons Inc
  • Format Hardcover
  • Pages 224
  • Language English