The Science of Influence: How to Get Anyone to Say "Yes" in 8 Minutes or Less!

by Kevin Hogan

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Book cover for The Science of Influence

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Get customers, clients, and co-workers to say "yes!" in 8 minutes or less

This revised second edition by a leading expert of influence continues to teach a proven system of persuasion. Synthesizing the latest research in the field of influence with real-world tested experiences, it presents simple secrets that help readers turn a "no" into a "yes." Every secret in this book has been rigorously tested, validated, and found reliable.

  • Learn dozens of all-new techniques and strategies for influencing others including how to reduce resistance to rubble
  • Make people feel instantly comfortable in your presence
  • Decode body language, build credibility, and be persistent without being a pain
  • Expert author Kevin Hogan turns the enigmatic art of influence and persuasion into a science anyone can master

The amazing secret of The Science of Influence is its simplicity. After you read this book you will immediately understand why people say "no" to you and learn how to turn that "no" into a "yes" from that moment on.

  • ISBN10 0470634189
  • ISBN13 9780470634189
  • Publish Date 27 October 2010 (first published 1 January 2004)
  • Publish Status Active
  • Publish Country US
  • Imprint John Wiley & Sons Inc
  • Edition 2nd Edition
  • Format Paperback
  • Pages 320
  • Language English