This guide aims to ensure that business managers will be confident to handle the demanding and often unfamiliar role of dealing with the media. It examines the best styles of presentation, how to communicate the right message to journalists, and how to foster good relationships with the media for future use. The text also provides guidelines to help managers target the right audiences and define the corporate image they wish to convey. The book has been built around key point summaries and checklists, with emphasis placed on practicality.
- ISBN10 0749404922
- ISBN13 9780749404925
- Publish Date 30 July 1991
- Publish Status Out of Print
- Out of Print 12 July 2000
- Publish Country GB
- Imprint Kogan Page Ltd
- Format Paperback
- Pages 220
- Language English