The idea rests on a simple paradox, namely, that in many situations the conscious pursuit of self-interest is incompatible with its attainment. We are all comfortable with the notion that someone who strives to be spontaneous can never succeed. So too, on brief reflection, will it become apparent that someone who always pursues self-interest is doomed to fail.
- ISBN10 0393960226
- ISBN13 9780393960228
- Publish Date 20 March 1991
- Publish Status Active
- Publish Country US
- Imprint WW Norton & Co
- Format Paperback
- Pages 320
- Language English