With annual sales of $4.7 billion in the US alone, Nintendo dominates the worldwide market for video games and Mario, the company mascot, has become more familiar to children than Mickey Mouse. Far more profitable than IBM, Apple or Microsoft, Nintendo has become - in less than a decade - one of the most successful high technology companies in the world. This book looks at the policies and practices of Nintendo and its future in computer technology.
- ISBN10 0340595574
- ISBN13 9780340595572
- Publish Date 2 September 1993 (first published 27 April 1993)
- Publish Status Transferred
- Out of Print 4 May 2000
- Publish Country GB
- Publisher Hodder & Stoughton
- Imprint Hodder & Stoughton Ltd
- Format Hardcover
- Pages 480
- Language English