The postwar Morris Minor, designed by Alec Issigonis, was one of the most popular British Cars. 2008 marked 60 years since the first cars rolled off the production lines at Cowley in Oxfordshire. In this celebratory publication Ray Newell looks in detail at the development of the wide range of models produced during a production run that spanned twenty two years in the UK. Using mainly contemporary materials covering four decades, he transports the reader back to an era when the pace of life was much slower and the marketing of the vehicles was considerably different to the slick advertising of today. The worldwide appeal of this trend-setting vehicle is examined in the context of the 'export or die' mentality that dominated postwar Britain, as are the innovative production methods used to ensure that Morris Motors Ltd lived up to its 'quality first' reputation. Variations from standard specifications are considered with reference to mechanical uprating, different body styles and the use of period accessories to enhance further the comfort and styling of what was dubbed 'The World's Supreme Small Car'.
Issigonis sketches of the prototype cars, sales brochures, promotional materials, and rare and unusual photographs make this a fascinating book.
- ISBN10 1845845463
- ISBN13 9781845845469
- Publish Date 1 September 2012 (first published 1 February 1998)
- Publish Status Active
- Publish Country GB
- Publisher David & Charles
- Imprint Veloce
- Format eBook
- Pages 160
- Language English