Based on an empirical body of tried and proven methods, this business-oriented guide taps into the Internet. In one easy-to-follow handbook it includes all of the techniques, strategies, and tactics necessary to effective Web marketing. Examining the sales advantages offered on the Internet today, it discusses an agent's Web success or his/her site, and on other Web sites (e.g., search engines, Web portals, MLS search sites and directories people routinely use for data-location). The text emphasizes sound marketing planning and budgeting and provides the tools to do that planning. Alive with real-world graphics and Web pages, it motivates students and professionals to get actively involved with the Internet.
- ISBN10 0130115479
- ISBN13 9780130115478
- Publish Date 23 May 2000 (first published 1 April 2000)
- Publish Status Unknown
- Out of Print 18 June 2021
- Publish Country US
- Imprint Pearson Education
- Format Paperback (US Trade)
- Pages 256
- Language English