This book, based on a conference in Seoul Korea in 2004, examines the image research in 3 parts under the theory of brand attachment. The 3 parts are Theories of Image, Country Image, and Individual and Celebrity Source Image.
- ISBN10 1282375792
- ISBN13 9781282375796
- Publish Date 1 January 2006
- Publish Status Active
- Out of Print 11 March 2015
- Publish Country US
- Imprint Taylor & Francis Group
- Format eBook
- Pages 442
- Language English