This new textbook examines how industry environment and business strategies determine company performance. It provides an introduction to the economics of business strategy, introducing key concepts drawn from microeconomics, industrial organisation, business economics, business environment, organisation studies and strategic management.
The book is written for the growing number of courses at MBA, undergraduate, and foundation level where readers require not only an integrated theoretical framework in economics and management, but also the practical skills and knowledge to examine how and why firms behave in certain ways in the real world.
- ISBN10 1281064823
- ISBN13 9781281064820
- Publish Date 1 January 2003
- Publish Status Active
- Out of Print 31 December 2013
- Publish Country US
- Imprint FT Press
- Format eBook
- Pages 348
- Language English