A recognized authority in the field, the author details the history and defines the role of hallmark events--ranging from cultural festivals to Olympic Games--focusing on their relationship to tourist development and marketing. Considers planning implications and their importance as major income generators. Tackles marketing questions and provides a workable strategy for the design and management of hallmark events that is full of sound, practical advice based on global experience.
- ISBN10 1852931477
- ISBN13 9781852931476
- Publish Date 17 September 1992
- Publish Status Out of Print
- Out of Print 2 October 2009
- Publish Country AU
- Imprint John Wiley & Sons Australia Ltd
- Format Hardcover
- Pages 224
- Language English