The macro environment of business is examined from a business rather than an economics perspective in this book. External influences affecting business activity are examined through case material. Discussion questions are used to encourage students to test their understanding of the material.
- ISBN10 6610602182
- ISBN13 9786610602186
- Publish Date 1 January 2006 (first published April 1994)
- Publish Status Active
- Out of Print 18 September 2012
- Publish Country US
- Imprint Pearson Education UK
- Format eBook
- Pages 554
- Language English