This is an introductory book on consumer behaviour for students of marketing including managers and people preparing for professional examinations such as those of the Market Research Society. This updated edition includes the new themes and takes into account new research. Each chapter ends with a summary and recommendations for further study.
- ISBN10 1322434697
- ISBN13 9781322434698
- Publish Date 1 January 2014 (first published February 1980)
- Publish Status Active
- Out of Print 11 March 2015
- Publish Country US
- Publisher Taylor & Francis Ltd
- Imprint Routledge
- Format eBook
- Pages 210
- Language English