Presents an alternative theoretical approach to industrial marketing and purchasing based on a research project carried out in France, Germany, Italy, Sweden, and Great Britain. Focuses on descriptions and analyses of actual marketing and purchasing problems.
- ISBN10 0471279870
- ISBN13 9780471279877
- Publish Date 10 February 1982
- Publish Status Out of Print
- Out of Print 30 July 1997
- Publish Country GB
- Publisher John Wiley and Sons Ltd
- Imprint John Wiley & Sons Ltd
- Format Hardcover
- Pages 416
- Language English