The second edition of this comprehensive guide introduces new marketing, advertising, sales and public relations techniques to the 1,500 proven ideas from the first edition. It adds dozens of new high-tech strategies required to stay one step ahead in today's highly competitive global marketplace. Off- and online resources have been updated and new ones including blogs and new websites have been added.
- ISBN10 1613080433
- ISBN13 9781613080436
- Publish Date 1 January 2007 (first published 16 December 2003)
- Publish Status Active
- Publish Country US
- Imprint Entrepreneur Press
- Edition Second Edition
- Format eBook
- Pages 564
- Language English