An innovative field guide to business success, "You Are a Brand!" combines today's hottest business concepts with the realities of the modern workplace to help professionals everywhere harness their personal potential and take charge of their careers. In-depth case studies from dozens of professionals will inspire and educate the reader to think and learn how to create a powerful visual and verbal identity. This title uses branding strategies honed from over 20 years of experience working with the very best of the global advertising and branding agencies. It is highly practical. It contains a Top Ten List of tried-and-true strategies, plenty of exercises, and 'brainstormer' tools at the end of each chapter.
- ISBN13 9781857885453
- Publish Date 11 June 2010 (first published 13 May 2010)
- Publish Status Out of Print
- Out of Print 19 September 2012
- Publish Country GB
- Imprint Nicholas Brealey Publishing
- Format Paperback
- Pages 232
- Language English