Designed to be used alone or packaged WITH ANY core texts in consumer behaviour.
This unique casebook applies consumer behaviour theory to practice via thirty-five cases and activities.
- ISBN10 0136027164
- ISBN13 9780136027164
- Publish Date 25 August 2009 (first published 27 August 2003)
- Publish Status Active
- Publish Country US
- Imprint Pearson
- Edition 2nd edition
- Format Paperback
- Pages 192
- Language English