Companies build reputations in the market place. Some do it well, others don't. Even well-managed, profitable, quality companies don't. The how and why of successful reputation building is what this book is about. What specific actions must companies take to build a positive reputation in the market place? How can a company measure the success of its attempts to build a positive reputation in the market place as well.
- ISBN10 0137144415
- ISBN13 9780137144419
- Publish Date 29 July 2008 (first published 6 August 2003)
- Publish Status Active
- Out of Print 10 September 2024
- Publish Country US
- Publisher Pearson Education Limited
- Imprint Addison Wesley
- Format Paperback
- Pages 304
- Language English