This comprehensive introduction to e-business centers on four key areas of strategic planning--technology, management, marketing, and finance. Canzer focuses on what students need to know about developing, managing, and maintaining a successful e-business, rather than the technical logistics of setting up a site, making the text ideal for e-business courses or principles of marketing and management courses. Case studies and examples illustrate how theory is successfully translated into real-life business scenarios, spotlighting companies including eBay, Google, and Amazon.The e-Business Web Site has been updated to provide even more helpful information and online learning opportunities, including additional case studies, a monthly journal digest highlighting articles from accessible publications and Web Sites to keep students abreast of the latest developments in the e-business world, and links to additional resources.
- ISBN10 0618150366
- ISBN13 9780618150366
- Publish Date 25 November 2002
- Publish Status Out of Stock
- Out of Print 19 October 2011
- Publish Country US
- Publisher Houghton Mifflin
- Imprint Houghton Mifflin (Academic)
- Edition Illustrated edition
- Format Hardcover
- Pages 352
- Language English