Within the field of strategic management, competitive strategy is concerned with the core issues of where and how to compete. This book is concerned with strategy at the individual business unit (or SBU) level. It asks the following questions: Where should we compete? What products should we compete with? How will we gain sustainable competitive advantage in these chosen markets? It focuses on these issues and provides a unique framework for developing viable competitive strategies using two interrelated matrices: the customer matrix, and the producer matrix.
- ISBN10 0132914778
- ISBN13 9780132914772
- Publish Date 1 November 1994
- Publish Status Out of Print
- Out of Print 15 March 2021
- Publish Country US
- Imprint Prentice Hall
- Format Paperback
- Pages 136
- Language English