Did you know:
Most ads are read for 2-3 seconds
60% of communication relies on body language
73% of people say no 5 times before they place an order!!!
There is only one place for researchers, project teams, marketers, development specialists and managers to find reliable up-to-date marketing data in one source: The Essential Marketing Sourcebook.
This new edition has been completely updated and expanded to include advice and tips from the gurus and the key industry associations. It provides generic, not industry specific information, which will apply to you, whatever business you are in. Contributors include: direct mail information service, association of British Chambers of Commerce, BT, Henley Centre for Forecasting, CIM, IDM, National Consumer Council, NatWest, Office of Fair Trading and more
Author :
Ros Jay is a professional writer whose previous bestselling titles include: Effective Presentation and How to Write Reports & Proposals That Get Results.
- ISBN10 027363108X
- ISBN13 9780273631088
- Publish Date 25 March 1998 (first published 24 May 1996)
- Publish Status Out of Print
- Out of Print 15 March 2021
- Publish Country GB
- Imprint Financial Times Prentice Hall
- Edition 2nd edition
- Format Paperback
- Pages 352
- Language English