This text seeks to present and explain the concepts, techniques, frameworks and methodologies of strategic management in a concise, straightforward way. It gives the reader all the essential information needed to identify central issues in strategic management and planning and hence be able to make up his or her own mind on the best approaches to strategic problems. The major amendment for the second edition is a new chapter on the (physical) environmental aspects of corporate strategy, incorporating sustainable development, legal constraints, EU and Third World influences, codes of practice, packaging and labelling, and other critical issues. Also, significant additions are made to pan-company marketing, strategic vision and thrust, contingency planning, management of service, strategic flexibility and fit, market-led change, theories of internationalisation, ethical dilemmas, downsizing, and relationship marketing. The planning and control material is placed into a wider contextual framework.
- ISBN10 0273634305
- ISBN13 9780273634300
- Publish Date 11 January 1999 (first published 25 August 1998)
- Publish Status Out of Print
- Out of Print 15 March 2021
- Publish Country GB
- Imprint FT Publishing International
- Edition 2nd edition
- Format Paperback
- Pages 416
- Language English