Covers the vital element of selling which, the authors feel, has been neglected on business courses in favour of more esoteric areas of marketing. It is face-to-face contact that eventually wins the order, and this text therefore explains the process from theoretical and practical viewpoints.
- ISBN10 0273030310
- ISBN13 9780273030317
- Publish Date December 1985 (first published April 1985)
- Publish Status Out of Print
- Out of Print 13 August 1998
- Publish Country GB
- Imprint Financial Times Prentice Hall
- Edition New edition
- Format Paperback
- Pages 300
- Language English