Marketing: Contemporary Concepts and Practices

by William F Schoell and Thomas T. Ivy

Joseph P. Guiltinan

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Book cover for Marketing

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The sixth edition of Schoell/Guiltinan will vastly improve student's comprehension of the subject by grabbing their attention, involving them, and generating excitement. The all new design, which places emphasis on visual learning, was based on research of student's learning and study habits as well as extensive class testing. Key concept graphics, current ads that capture student interest and student-oriented in-text examples all aid in visualizing and understanding concepts.
  • ISBN10 0205115985
  • ISBN13 9780205115983
  • Publish Date April 1988 (first published January 1982)
  • Publish Status Out of Print
  • Out of Print 10 March 1994
  • Publish Country US
  • Imprint Allyn & Bacon
  • Edition 3rd Revised edition
  • Format Paperback
  • Pages 750
  • Language English