Strategic Marketing Decisions (CIM Revision Cards)

by Marketing Knowledge

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Designed specifically with revision in mind, the "CIM Revision Cards" provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are. Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised.
  • ISBN10 0750667672
  • ISBN13 9780750667678
  • Publish Date 21 October 2005
  • Publish Status Out of Print
  • Out of Print 18 September 2009
  • Publish Country GB
  • Publisher Taylor & Francis Ltd
  • Imprint Butterworth-Heinemann Ltd
  • Format Paperback
  • Pages 93
  • Language English