This is a hands-on guide which shows how to apply classic marketing techniques to the particular challenges and opportunities which exist in the not-for-profit world. Starting with the basics of understanding your market, your product/s and branding, the guide moves on to the details of a range of promotional techniques (from advertising and direct mail to the media and the internet). Separate chapters look at cause-related marketing, PR and developing a marketing strategy. Real-life true stories (good and bad), interesting facts, tips and models bring the subject matter to life and encourage even the smallest voluntary organization to review its marketing mix.
- ISBN10 1873860978
- ISBN13 9781873860977
- Publish Date June 1996
- Publish Status Out of Print
- Out of Print 2 February 2001
- Publish Country GB
- Imprint Directory of Social Change
- Format Paperback
- Pages 208
- Language English