This alternate version of Zikmund and d'Amico's successful Marketing, 4e (West, 1993) offers consolidated but not watered down coverage of marketing principles. Relationship marketing is integrated throughout the text, as are other topics such as direct marketing and strategic alliances.
- ISBN10 0314069437
- ISBN13 9780314069436
- Publish Date 12 September 1997 (first published 17 November 1994)
- Publish Status Active
- Publish Country US
- Imprint International Thomson Publishing Services
- Format Hardcover
- Language English