Unlike other areas of fund-raising, planned giving brings fund-raising professionals into contact with lawyers, accountants, financial planners, consultants, and wealthy donors. They need to be able to speak the same language as the donors and their advisors while still keeping their own organization's goals in mind. This book can help them address these and other vital issues related to starting, marketing, administering, and expanding a planned giving programme.
- ISBN10 0471419354
- ISBN13 9780471419358
- Publish Date 1 January 2001 (first published 27 October 1998)
- Publish Status Active
- Out of Print 25 September 2002
- Publish Country US
- Imprint John Wiley & Sons Inc
- Edition 2nd Revised edition
- Format Paperback
- Pages 216
- Language English