With the exponential growth of the Internet in the past few years, this tool has become a powerful venue for marketing products to consumers. This book is engineered for professionals looking to gain a better understanding of the integration of technologies and marketing strategies. By understanding the key elements of converging various marketing channels and strategies, professionals will be well on the way to marketing success beating the competition.
- ISBN10 0538727195
- ISBN13 9780538727198
- Publish Date 16 October 2002
- Publish Status Active
- Out of Print 24 April 2014
- Publish Country US
- Imprint South Western Educational Publishing
- Format Hardcover
- Pages 224
- Language English