The text is aimed at everyone at management level involved in international trade. It should be of particular interest to managers with small and medium sized manufacturing and service companies growing toward new international challenges. The book shows the "do it yourself" approach to exporting as well as how best to recruit and use intermediary help. It focuses on how exporters can compete successfully in a global market and shows how to get your export business started and how to expand it globally.
- ISBN10 1861523165
- ISBN13 9781861523167
- Publish Date 15 April 1999
- Publish Status Out of Print
- Out of Print 14 April 2010
- Publish Country GB
- Publisher Bloomsbury Publishing PLC
- Imprint Thomson Learning
- Format Paperback
- Pages 256
- Language English