Focuses on the need to analyze the external environment and the competitive marketplace to make strategic market selections and competitive positioning decisions. The most complete, systematic approach to external analysis available. Addresses key current strategy issues, and is noted for its extensive use of business examples.
- ISBN10 0471359955
- ISBN13 9780471359951
- Publish Date 4 April 2003 (first published 17 December 2001)
- Publish Status Out of Print
- Out of Print 24 November 2006
- Publish Country US
- Publisher John Wiley and Sons Ltd
- Imprint John Wiley and Sons (WIE)
- Edition 6th edition
- Format Paperback
- Pages 338
- Language English